ENTERTAIN! Inform. (influence...)

decibel Marketing Consultants is a viral online guerrilla. We amplify the messages of our clients, facilitating word-of-mouth endorsement at the click of a button. In doing so, we empower our clients to leave indelible impressions on the individual hearts and minds that make up the client's target market. This blog will outline the principles that guide the way we help clients achieve their goals, as well as document the day-to-day musings floating about a newly functioning web marketing firm.

Tuesday, October 9, 2012

Dixie Devil Dogs


Posted by Brandon Bennett at 12:17 AM No comments:
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Principles of Influence

  • Win Friends and Influence People by Dale Carnegie
  • The 6 Steps of Branding Identity Building
  • Dream Company
  • Viral according to Seth Godin
  • The Monomyth Cycle
  • Archetypal Branding
  • TELEVISION DRAMA, NARRATIVE ENGAGEMENT AND AUDIENCE BUYING BEHAVIOR
  • Cut Through Advertising Clutter With Archetypes
  • The 12 Archetypes
  • The collective unconscious, the dream of a brand
  • The GTD Mastery 100 [checklist]
  • Brands as Archetypal Personalities
  • Frank's Personal Power Points
  • All Marketers Are Liars by Seth Godin
  • How to Generate Business Through Social Media by Tom Hopkins
  • Archetypal Analysis in Marketing Research
  • Storytelling Archetypes, Narrative Voice, Mind Mapping, Brand Building, Tellr & More
  • Archetype vs. Cliche
  • Word of Mouth: Advertising 2.0 by Dave Evans
  • Color Psychology
  • Heartstorm by Rolf Jensen
  • The Most Important Skill Salespeople Need to Learn
  • Guerrilla Marketing, brainchild of Jay Conrad Levinson
  • Trickster!
  • The Mind Thinks In Pictures
  • Think and Grow Rich by Napoleon Hill
  • 5 Questions with GTD's David Allen
  • Managing the Masses by Manipulating the IMAGINATION

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    How Paris Saint-Germain Fans Will Make NFL and NBA Games Better - Paris Saint-Germain and CrowdIQ are sharing stadium atmosphere data with the NBA's San Antonio Spurs and NFL's Tennessee Titans.
  • Smashing Magazine Feed
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  • Brian Solis
    CIO: Is declining AI maturity a sign of progress? - via CIO Online, Dave Wright and Brian Solis At first glance, the central finding in the newly released ServiceNow and Oxford Economics’ 2025 Enterprise A...
  • Small Business Marketing Blog from Duct Tape Marketing
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  • Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image
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